Exciting to see a second sold-out year of Startup Weekend in downtown New Haven. The same power-packed 54-hour intensive session of dreaming, testing and doing. The new thing in 2012 was that sit was supported by The Grid New Haven. Still located at The Grove for the working part. The pitches took place in Gateway Community College’s shining new facility. If you missed it, here is my round up of the teams that pitched:
FISTS Inc (Financial Instrument Security Technology Services)
Kevin Ewing pitched on behalf of this check-fraud technology service company for use by merchants at point-of-sale. Competing with Certegy and TeleCheck who they say focus on MICR line (routing number, account number and check number). FISTS competitive differentiater is lower pricing (flat fee rather than %-based) and patent-pending technology that uses more data including almost everything on the check including address, signature, fraction number matches RTN, customer information, etc., not just account number.
HistReality
Aasta Frascati-Robinson pitched for ed tech nonprofit that is focused on creating an augment-reality mobile app for the study of history for K12. Teachers can create their own curriculum or edit/reuse lessons built by others.
A Good First Step (2nd Place)
A lead referral service for local attorneys with free information as marketing plan. Content includes video and copy for answers to basic questions. Also plan to offer sponsored content for a fee in addition to selling leads. Free for purchasers of legal services. The team did surveys of residents and lawyers, filmed first content and first version of the website over the weekend.
MyBee
Task management, inventory and financial management/forecasting SaaS business for small businesses. The example used in the pitch is a solo carpenter that allows data entry on the job of customer information, materials order and task information. MyBee is focused on creating one system that replaces need for the many systems that would normally be found in separate packages (Salesforce, BaseCamp, Intuit, InDinero, etc.). Goal is to price lower than competitors.
Engage.Me
The company creates a platform on web and mobile with real-time social media for use at live events, radio or presentations. Allows for 2-way communication from the crowd to each other and to the presenter. More structured than Twitter to allow for aggregation of sentiment from users. Sold to radio stations, if I understood directly.
GroupLink
Mobile app for meeting people and managing contact information for events. Individuals who attend an event enter a code to unlock the ability to see public contact info from any at the event. Also, allows for contact via the app for those that do not want to share the contact info. The customer is the event organizer who pays per attendee. Working mobile app built from scratch over the weekend! True startup weekend spirit.
Musicians Vault (3rd Place)
Downloadable app for musicians to meet, collaborate (in composing and recording? new work) and promote their work once complete. Revenue from advertising, iTunes label model (get a cut of song sold) and in app purchases of music, as well. I’m not familiar with the competitive landscape here and they did not spend much time on it.
Good Game Network
Online video/computer game wagering platform. Think you can beat someone else on Xbox live? You can bet $10 on it and GGN gets a $1 cut. Or you can earn points like airline miles or hotel points rather than cash. If legal, surprised that there is not a clear market leader already?
Snag It Deals (1st Place)
“The Kayak.com of deal websites.” Consumer-oriented alerting service for when a particular product comes up for sale on deal websites. Revenue expected from affiliate model. Also, great that they built a first version of the system over the weekend where you text in keywords. At scale by collecting purchase intent, there are marketing and analytic opportunities.





